A second volume of The Marketing Director''s Handbook launches on 2nd November. Following the acceleration of digital due to Covid-19 this new work equips marketers to better manage digital and marketing as whole.
The Marketing Director’s Handbook Volume 2 complements the Click here Launching on November 2nd, it brings marketers and business owners up-to-date on the digital age and uniquely sets out how to manage specific digital marketing activities and the marketing function. Most see digital marketing as separate to marketing. It is not. By understanding digital as part of the whole readers will be more effective.The book is:
Packed with practical insights to optimise search engine, advertising and social media performance.
Fits like a jigsaw piece with the original practical guide to help you address all key marketing challenges.
Helps you understand the ‘big picture’, and work with colleagues, to lead and maximise the benefits to your organisation.
Concise and structured for easy-reading and reference by time-pressed marketers and directors.
Available from https://www.themarketingdirectors.co.uk, all good bookshops, and for trade orders via Nielsen Online BookNet system:
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