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Hiren Surendra Shah

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From Kedia’s spirits to the spirit of the Kedia's
by Hiren Surendra Shah → (All Poetry by Hiren Surendra Shah)
  
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This is for enterprise. This poem extolls the Kedia group which from being a liquor conglomerate was trying to diversify into other things.

(Introduction to Kedia group- Liquor ( Spirits) company
trying to diversify into wheat gluten, cattle feed,
power, cement, beer, malt, scotch, enzyme)

The Spirit of Enterprise-the past is replete with volumes that have been written.
In the future, the Kedias shall create history by pioneering entry into vital wheat gluten.

(Tie up with UK based multinational for 100% EOU in Rajasthan)

Project Management being infested with many a weed, Kedias have already sown the seed
They plan to breeze through commencing with cattle feed

(Three export oriented units in Bhilai, Raipur and Indore).

Just as a fertile seed sprouts into a Flower,
They have catapulted into the core sector-Power.

(A 330 W Gas / Naptha based 1300 Crore power project based in MP)

Empowered by the entrepreneurial current, they have placed letters of intent
In another primary area-Cement

Diversification would be incomplete without throwing light on their liquor base
Expansion in which shall enable Kedias to sell many a case.

(Liquor is sold in cases Two Alcohol plants in Rajasthan and Kerala)

With a vision that would be the envy of a seer,
They have initiated their entry into beer.

(Tie up with M/s Dab brau Consult Gmbh of Germany).

They have enhanced their prospects many a notch
By chalking out plans on marketing of Scotch.

(Tie up with Douglas Laing of U.K. for marketing King of Scots, John Player Special)

So confident are they of thrusting forward without a halt,
They have also envisaged indigenous production of malt

As if this was not enough, they have even found time.
To plan a backward integration in enzyme.

If there is one business house in India
Which has created a stir in the media
For past performance and many a future entrepreneurial idea
It is the House of Kedia

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