PR Works Amazon Category:  Action/Thriller Type: Non-Fiction Pages: 78 PR Works provides real life case studies of how public relations actually works in the marketplace. Time tested and easy-to-apply examples provide communication strategies that can be applied to many aspects of communication. PR Works provides real life case studies of how public relations actually works in the marketplace. Time tested and easy-to-apply examples provide communication strategies that can be applied to many aspects of communication including: Planning Public Relations Media Marketing Branding Media Training Crisis Communications Communication skills are the underlying foundation of a successful business, whether it’s communicating with a lending source, a customer, a vendor or the community. These communication strategies expand beyond the workplace to our personal lives as well, as we deal with family and friends.

Donald Henderson, M.D., M.P.H.
Mary always makes public relations seem easy and seamless-whether she’s doing it for a client or speaking at a seminar. Through PR Works she passes on her knowledge with solid examples that anyone can implement and most importantly, see the on-going value of public relations.

Sharon Hadary, Executive Director, Center for Women’s Business Research
Mary is an experienced public relations professional and shares her secrets through quick and to-the-point case studies. You will gain ‘a-ha’ insights from this book whatever your level of experience in public relations.

Barbara Kasoff, Co-Founder/COO, Women Impacting Public Policy
Mary gives creative, knowledgeable, and effective advice in her PR Works examples. The book’s tips are concise and most importantly, easy to understand and implement. Just like the work Mary does on behalf of women business owners throughout the world, the book is empowering.