This is an instructional text on the design of computer graphics for the television medium.
This is an instructional text on the design of computer graphics for the television medium. It examines the purpose of television graphics, history, the television medium of graphic design, visual perception and cues, typography, design principles, use of digitally captured images, ethical ramifications, and the future of television graphics. It also includes a selection of professional examples. The text examines the mind of the designer and the design problem-solving process. Many of the principles discussed in this work are applicable to other disciplines including web, multimedia, and other small screen media. Up-to-date and in-depth, this text is a valuable research instrument in the study of computer graphic design, broadcasting, and radio/television technology. This book contains 20 Black and White prints and 12 Color prints.
Excerpt
Design is an integral part of television. Good design or the lack of it can be seen in the set design, opening and closing titles, and the overall look of a particular program. Designing quality graphics requires an understanding of what makes one image more effective than another. In order to make this distinction, it is necessary to become familiar with the visual tools necessary to examine television graphics critically and then to apply those principles in design.
Professional Reviews
Review by Professor Emeritus Jim Ver Hague
"The book is comprehensive in scope, written in an easy to understand manner, and strikes an excellent balance between theory and practice...More than anything, the best possible outcome for a book like this is that it will inspire the readers to find their own unique creative style in this very exciting field of television graphic design. The essential framework has been provided in a most thoughtful manner. The rest is up to the designer."
Jim Ver Hague
Professor Emeritus
Computer Graphics Design
Rochester Institute of Technology
Review by Dr. Sharon Evans
"This book is a very readable, understandable guide to computer graphics for the video industry. The text is well-organized with well-stated learning objectives and excellent graphics to illustrate concepts."
Dr. Sharon Evans
Chair and Professor
Department of Broadcasting
Western Illinois University
Review by Professor Emeritus Robert P. Keough
"Sam Edsall has produced a work that balances the needed technology with the important visual concepts. Whether used as a reference manual or a course text, this cook is a fine addition to the literature of the field."
Robert P. Keough
Professor Emeritus
Computer Graphics Design
Rochester Institute of Technology
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