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Amazon
Category:
Business/Investing
Publisher: New Futures Publications
ISBN-10: 0967322006
Type: Non-Fiction
Pages: 184
Copyright: Sep 1 1999
Offers a very easy to follow, comprehensive guide to converting an entrepreneurial dream into a successful reality, using a step-by-step workbook format that gives readers valuable how-to information, self-assessment, hands-on practice and application to his/her own business. Even the person with no business experience can follow the steps and a section is included to help women and minorities with special business issues. "Highly recommended" says The Bookwatch.
Written by an award-winning trainer, the book offers an easy to follow, comprehensive guide to starting a successful business. "Your Dream Made Easy" uses a proven four-pronged approach - how-to information, self-assessment, hands-on practice and application to the readers own business. Even the person with no business experience can follow the steps to business success, unlike competing guides which often seem to require an economics degree to follow.
The book covers all the basics, including what it takes to be an entrepreneur and how the reader measures up, what must be done to get started, strategies for financing the business, forms of business organization, and entry strategies. A section on the business plan walks the reader through plan contents, preparing to write the plan, plotting start-up costs, cash-flow issues, and other financial aspects to look at. The important elements of managing the business are laid out, including a simple approach to financial management, budgeting, first year sales forecasting, record-keeping and other concerns. A special section on marketing details this all important business function, looking at business image, how to price a product or service, target marketing, the psychology of marketing successfully, how to do market research and product/service positioning. Finally, people skills are explored with emphasis on effective business communications, networking, negotiating, doing sales presentations, hiring employees and building a team.
The Bookwatch writes, "Highly recommended reading for all aspiring entrepreneurs."
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