2008 Axiom Award Winner- Once you see how easy we make it for you to pull together a lot of data and turn it into a powerful financial story, you'll know why we call our business plans bankable.
The secrets behind creating compelling and successful business plans sure to attract financial backers are revealed step-by-step in this invaluable guide. Containing detailed information on Risk Management Association (RMA) data and clear explanations of the guidelines that banks, venture capital firms, and the Small Business Administration (SBA) use to grant loans and other financial support to businesses, the resource equips potential business owners with a wealth of knowledge on lending procedures. Hundreds of useful ideas for developing, operating, marketing, and building a profitable business are included as are copious examples and resources for further study. By demonstrating how to make each business plan uniquely suited to a particular endeavor—such as home-based businesses, sole proprietorships, and franchise operations—this comprehensive handbook ensures that anyone can embark on a new business venture with confidence.
Excerpt
"A bankable business plan is one that attracts the approval and financing for your venture by addressing the needs of bankers and investors while still accomplishing your own entrepreneurial goals. This book is written with one central purpose: to guide you through the process of creating a bankable business plan, so you can obtain the resources you need to start, build, or buy a business."
Professional Reviews
Jeff Bezos, CEO, Amazon.com
"I believe [Rogoff's] experiences with his own successful ventures and as a professor of entrepreneurship make him an excellent person to guide you from initial idea through the creation of an effective plan that will serve the needs of your customers and investors."
Frank Hoy, professor of business, University of Texas–El Paso
"Here's the book entrepreneurs have been waiting for . . . a no-nonsense approach to putting in writing what lenders and investors demand to see. [This book] tells entrepreneurs exactly how to pull together what they need before they see the people with the money."
Norman J. DeLuca, managing director of commercial banking and financial services, FleetBoston Financial
"An indispensable guide to creating the kind of business plan that banks want to support. . . . A clear, well-written, informative book that teaches readers how to craft a winning strategy and be strong business managers and successful entrepreneurs."
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Practical application
