Category: Business/Investing Publisher: The Marketing Directors
ISBN-10: 0955886027
Type: Non-Fiction
Pages: 60
Copyright: Nov 2, 2020
ISBN-13: 9780955886027
The Marketing Director’s Handbook Volume 2 complements the original practical marketing guide. It brings you up-to-date on the digital age and uniquely sets out how to manage specific digital marketing activities and the marketing function.
Packed with practical insights to optimise search engine, advertising and social media performance.
Fits like a jigsaw piece with the original practical guide to help you address all key marketing challenges.
Helps you understand the 'big picture', and work with colleagues, to lead and maximise the benefits to your organisation.
Concise and structured for easy-reading and reference by time-pressed marketers and directors.
Excerpt
The Marketing Director’s Handbook Volume 2 complements the original practical marketing guide. Hot off the press, it brings you up-to-date on the digital age and uniquely sets out how to manage specific digital marketing activities and the marketing function. Most see digital marketing as separate to marketing. It is not. By understanding digital as part of the whole you'll be more effective.
Professional Reviews
Best book on the subject
“I use The Marketing Director’s Handbook as a text for my marketing management and strategy class at the university. It is the best book I’ve found on this subject.”
Carolyn K. Shiery, Professor of Marketing and Director Institute of Strategic Marketing, Concordia University, Irvine, Canada.
Once walked, the path of the Inner Compass leaves everyone transformed. Uncover a future with unlimited leadership possibilities. Master your ego
https://www.amazon.co.uk/dp/B09ZRRPFW5/
Once walked, the path of the Inner Compass leaves everyone transformed. Uncover a future with unlimited leadership possibilities. Master your ego
https://www.amazon.co.uk/dp/B09ZRRPFW5/
