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|  | | The Marketing Director's Handbook Volume 1 ebook
The Marketing Director's Handbook is the only practical guide to leading a successful marketing function. It has been acclaimed as a book that all directors should read and that all marketing directors (CMOs)should keep close to hand
Epub version of The Marketing Director's Handbook. As the hardback. New, and regularly updated, Chapter 31 - Managing Digital Marketing, is available as a free digital extra for those ordering from The Marketing Directors or Chartered Institute of Marketing websitesbr />
| |  | | The Marketing Director's Handbook Volume 1
The Marketing Director's Handbook is the only practical guide to leading a successful marketing function. It has been acclaimed as a book that all directors should read and that all marketing directors (CMOs)should keep close to hand
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div style="text-align: left; line-height: 85%; margin-top: 6.48pt; text-indent: -0.2in; unicode-bidi: embed; direction: ltr; margin-bottom: 0pt; margi | |  | | The Marketing Director's Handbook Volume 2 - Managing digital marketing
The Marketing Director’s Handbook Volume 2 complements the original practical marketing guide. It brings you up-to-date on the digital age and uniquely sets out how to manage specific digital marketing activities and the marketing function.
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li>Packed with practical insights to optimise search engine, advertising and social media performance./li>
li>Fits like a jigsaw piece with the original practical guide to help you address all key marketing challenge | |  | | The Marketing Director's Handbook Volumes 1 and 2 Combined Edition
The Marketing Director's Handbook is the definitive practical guide for anyone managing or aspiring to manage a marketing function at board level. In a single reference source it contains practical advice, ideas, arguments, tools and strategies to enhance the profitable growth and value of your organisation.
The book is structured to help the reader lead a marketing department, undertake key marketing activities and solve marketing problems. It contains a comprehensive range of simple tools and models reflecting best market-place practices to help structure and enhance your thinking. It is concise, jargon free and easy-to-read, use and digest. Anecdotes and visuals breathe life into learning points. Chapters are usefully labeled by the type of activity they'll help readers to undertake. It is jam-packed with best practice insights and ideas. Unconventionally, it focuses on practical learning points and not a compendium of case studies.
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li>Both volumes fit together like jigsaw pieces. They are structured to help you undertake key marketing activities, address key marketing challenges, and also manage the function as a whole./li>
li>Helps you understand the ‘big picture’, and work with colleagues, to lead and maximise the benefits to your organisation./li>
li>A unique and comprehensive reference work to help marketers and business leaders to anticipate, plan for and also secure a successful future./li>
li>Comprises a hardback and softback volume./li>
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