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|  | | 15 Questions About Online Advertising
Do banner ads, what we once called interactive advertising and now call display ads because nobody clicks on them, and much less "interacts" with them, work for publishers? Do they work for advertisers? Or do they just work for the middlemen based in Silicon Valley?
#NOT a real book (Just a screed)
The real question of course is: Does online advertising work?
Unfortunately, it's impossible to give a simple answer to this apparently straightforward question. The right question to ask would be: for whom does online advertising work?
For starters, this is not a single question, but three different ones.
Do banner ads, what we once called interactive advertising and now call display ads because nobody clicks on them, and much less "interacts" with them, work for publishers? Do they work for advertisers? Or do they just wor | |  | | 15 Questions About Social Media
Does all the hype surrounding social media make sense?
Isn't it time that somebody tried to deconstruct all this bullshit?
#NOT a real book (Just a screed)
Does all the hype surrounding social media make sense?
Isn't it time that somebody tried to deconstruct all this bullshit?
What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?
What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter and Facebook?
Do people really want to "engage" with brands? Do companies really want to have "conversations" with their customers?
What is t |
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