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Former startup guy turned foe of the Ad-tech industry.
Background
Information
Starting in 2000, I have worked or consulted for a number of start-ups from more countries than I can probably remember: Germany (Ciao); France (Meetic); Italy (Ennunci); Sweden (Twingly); Italy/Ireland (Zzub); Denmark (Atosho); Spain (Ducksboard); UK (Voicemap) and Canada (Transit App).
Unenthused about banner ads from day-1, I started a blog at dotcoma.it well before it was fashionable to do so, and later wrote a Book on the web, advertising and social media:
What Happened To Advertising? What Would Gossage Do?
Birth Place
Lecco, Italy
Accomplishments
Starting in 2000, I have worked or consulted for startups from 8 different European countries, plus one from Canada.