|
|
|  | | Know 'em Sell 'em: How To Discover The Best Appeals For Your Target Market
This book explains a simple market segmentation process and provides target market characteristics by generations, life stages, education levels, type of occupation, social classes, lifestyles gender and national origin.
Chapter 1 provides an introductino to marix segmentation, including basic characteristics for generations, life stages, education, income, social class, gender and national origin.
Chapter 2 provides an overview of segments includingbr />
Generations: the World War II generation, Baby Boomers, Generation X and Generation Y;
Lifestages: Provisional Adulthood, Middlescense, Age of Mastery and Age of Integrity.
Education covers influences on education attainment.
Social Classes: Upper-upper, Lower-upper, Upper-middle, Lower-middle, Upper-middle, Lower-l | |  | | Strategic Publications: Designing For Target Publics
This book takes a step-by-step approach to designing all the basic publications used in public relations and marketing. It bases design decisions on research and target market characteristics rather than aesthetics.
Strategic Publications: Designing For Target Publics provides ten chapters of how-to instruction on publication design.
Chapter 1 introduces strategic publications, explains how they differ from commercial publications, and guides their design.
Chapter 2 introduces the process of designing for target publics and provides characteristics for different publics to aid in making appropriate design decisions.
Chapter 3 provides instruction on basic typography and the first type of publication, logos and logotypes.
Chapter 4 covers typograhical items and letterhead |
|
|
|
