Chapter 1 provides an introductino to marix segmentation, including basic characteristics for generations, life stages, education, income, social class, gender and national origin.

Chapter 2 provides an overview of segments including
Generations: the World War II generation, Baby Boomers, Generation X and Generation  Y;

Lifestages: Provisional Adulthood, Middlescense, Age of Mastery and Age of Integrity.

Education covers influences on education attainment.

Social Classes: Upper-upper, Lower-upper, Upper-middle, Lower-middle, Upper-middle, Lower-lower.

Lifestyles: Actualizers, Fulfilleds, Believers, Achievers, Strivers, Experiences, Makers, Strugglers.

National Origins and Gender segments.

Chapter 3 provides expanded information on generations.

Chapter 4 provides expanded information on social classes.

Chapter 5 provides expanded information on national origins and gender. It includes sections on African Americans, Arab Americans, Asian Americans, Hispanic Americans, and Native Americans.

Chapter 6 provides two target market profiles by age: college students ad retirees.

Chapter 7 includes two target market profiles by gender: professional Boomer women and mid life men.

Chapter 8 includes four target market profiles by occupation: CEOs, state legislators, investors and university faculty.