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Tracey Wilen

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Member Since: Jul, 2000

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Books by Tracey Wilen: sort alphabetically, sort by date
Asia for Women on Business : Hong Kong, Taiwan, Singapore, and South Korea
 Paperback 

An essential tool for anyone who works with Asia. The authors present an easy-to-read, logical approach to conducting business in the fastest-growing markets in the Pacific Rim.

Asia is moving into the future with amazing speed and skill, and today presents a real challenge to the West. A previous book coauthor Tracey Wilen worked on, Doing Business with Japanese Men, was written from a women's perspective and focused on Asia's leading economic powerhouse. So positive was the response to that book and so numerous were the
Doing Business with Japanese Men; A woman's handbook
 Paperback 

Many books talk about the delicate art of negotiating with Japanese, but Doing Business with Japanese Men is the only book to look at the uniquely delicate situation that confront the Western businesswoman, whether she is traveling to Japan or meeting Japanese clients at her home office.

Japan's long tradition of male dominance means that many Japanese businessmen refuse to take professional women seriously. Using real life anecdotes, cultural explanations, and extensive lists of do's and don'ts- Doing Business with Japanese Men tells women how to establish their authority and work effectively with this culture. Included are practical discussions of preparation, meeting protocol, socializing, and gift giving, as well as tips on wardrobe, make up, special health and safety concerns and fending off unwanted attention.
Europe for Women in Business
 Paperback 

Europe for Women in Business is the only book that looks at the unique issues that women face when conducting business in Europe. This book includes practical discussions of preparation, meeting protocol, socializing, and negotiating, as well as tips on wardrobe, health and safety concerns, traveling along and tips for the expatriate.

Europe for Women in Business is a guidebook for women and men on business etiquette and protocol in the following countries: Britain, France, Germany and Italy. This easy to read book is suitable for the novice and expert business travels. Highlights in the book include tips on negotiating, business protocol, social etiquette and general tips for each country. Additional sections address safety issues, the status of women in each country as well as interesting travel tidbits. The book is in an easy to read format with anecdotes from women who travel on business to these countries as well as
International Business: A Basic Guide For Women
 Paperback 

Short, concise, easy to read "how to" handbook for businesswomen on key business regions of the world: Europe, Asia, and Latin America

This handbook helps businesswomen to successfully navigate International business cultures and business practices. Topics covered include: Cultural differences and their impact on business meetings, Successful International negotiating strategies by region and country. Insights from businesswomen on advantages and challenges that women face when conducting business in Internationally. Tips and Pointers on the mechanics of business through dealing with sexual harassment.
Mexico for Women in Business
 Paperback 

So why focus on women doing international business? Since international business has been discussed in general terms in travel books and business how-to books, what makes your needs as a businesswoman different? The driving force behind all of my research and writings is summarized in one concept: coping with patriarchy. A patriarchy is a social system in which the father is the completely dominant head of the family, and men routinely have authority over women, even in business situations. Patriarchal systems are very real and they exist in many parts of the world today, where, among other effects, they have a tremendous impact in business. As long as these systems exist, international businesswomen will need information on how to deal with them.

Conducting business in patriarchal societies is now anomalous for most high-level businesswomen around the world (maybe especially for those in the U.S.) because in the 21st century, these women have overcome many—though certainly not all!—of the "issues" men still have with women as peers, colleagues, or bosses. Clearly, there is still a long way to go, even in the U.S., in dealing with sexism. Today, in fact, as I write this in the fall of 2001, I watched a prime-time television talk show on a very high-profile case of an American woman's disappearance, which involved a politician. The show's three very vocal speakers (two women, one man) were having a heated discussion. Obviously the women, who both happened to be blonde, had views that differed greatly from the man's. He was asked at one point, "Why is there so much hype about this case?" He was very flustered from the exhausting debate and replied, "Because the

Dr. Tracey Wilen
are too many blondes on it," obviously referring to the two women. The show quickly cut to a commercial.

My research, including that described in this book, is about the success of businesswomen in whatever business dealings they conduct anywhere in the world. I try to look at the past, the present, and the strategies that women use to ensure that they are successful so that other businesswomen may learn and benefit from those experiences and be successful themselves.

My Interest in Patriarchal Societies My interest in the subject of businesswomen's strategies for effectiveness in patriarchal societies started over ten years ago when I was working as a middle manager for a major Silicon Valley firm, frequently conducting business with Japan, and working toward my Master's of Business Administration (M.B.A.) degree. One of the research projects for my M.B.A. involved investigating the cultural differences between the U.S. and another country of my choice. Since I was conducting business in Japan on a regular basis (twice a month for a week stay) as

Riding the Waves of the Stock Market by Sergio Serrano, Ph.D.

Learn to profit from the Natural Cycles of the stock market. An illustrated introduction to the relationship between planetary orbits in the solar system and periodic cycles in the Dow Jones Industrial Average. Practical application  
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