There are distinct hidden advantages, in stories and metaphors that play, an all-important role in marketing and sales communications.

There are distinct hidden advantages, in stories and metaphors that play, an all-important role in marketing and sales communications. Individuals who have mastered the art of storing telling literally mesmerize and influence other to act.

A master salesperson can encourage someone to buy a product or service with little mention of the product simply by artistically invoking all the powerful forms of conversational hypnosis.

Stories, metaphors and anecdote offer the very richest source of powerful techniques to capture the imagination of others in much the same way a hypnotist would work with a person.

Stories and metaphors not only instruct and inform, but the listener associates his/her own experiences and needs which increases insight and understanding of whatever is being discussed.

In sales and all forms of negotiations and communications, stories and metaphors help to overcome objections and unfreeze resistance while planting lasting persuasive images in the mind of the listener.

Well told stories and metaphors are hypnotic in nature and will motivate people through physical action, agreement, redirecting attention, involvement -- to having feelings of being in familiar places, with familiar people, and familiar things.

Here are five powerful types of stories to increase your effectiveness to precisely motivate and influence others.

1. Attention-Grabbing Stories: Stories to instantly draw-in and get people to pay immediate attention.

2. Overcoming Fear Stories: Fears experienced by others and how they learned to overcome them.

3. Introduction Stories: Who you are --Why you are here -- How you have helped others

4. Money-Stories: How your product or service will help save or make money.

5. Family-Stories: How your product or service helped families -- happiness, togetherness and overcome hardships.

As an exercise for fun -- list ten other types of stories you could create that would dramatically increase ways of influencing others to act in favor of your product or service.