Aviad Meitar for the NY Times: Taking the Pepsi franchise into an ice-cold (article) by Aviad Meitar on AuthorsDen

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Aviad Meitar

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Aviad Meitar for the NY Times: Taking the Pepsi franchise into an ice-cold
by Aviad Meitar
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Recent articles by
Aviad Meitar
� Do�s and Don�ts: Entrepreneurship in Emerging Markets
� Top 10 Tips for Entrepreneurs Exploring Emerging Markets
� Taking the Pepsi Franchise To an Ice-Cold Romania
� New York Times: Taking the Pepsi Franchise to an Ice-Cold Romania
� Were the Vikings the First HR Executives? From Employment Relations Today
>> View all

Aviad Meitar (in picture), one of the founders of the Pepsi franchise in Romania back in the early 90s, remembers the early days of his business venture into the newly democratic country of Romania in an article recently published in the New York Times. �It was also the time of the first Gulf War, and no one really wanted to travel anywhere. I had a tough time getting someone to accompany me to Romania, but I eventually talked a colleague into going with me,� Meitar writes for the NY Times. [...]

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