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Lloyd Lofthouse

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Discover how Amazon changed book cover design
by Lloyd Lofthouse   
Not "rated" by the Author.
     
Last edited: Saturday, June 21, 2014
Posted: Saturday, June 21, 2014

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And why authors need to pay attention.

 There’s a reason that the Midwest Book Review [est. 1976] rejects books from the covers before even opening the book to discover the story inside. To learn more, I suggest you read what Midwest has to say about The Importance of Book Covers.

Midwest says, “[Titles] are rejected for having cover art that looked like the product of a high-school drawing class assignment for beginners. Cover art that was so avant-garde that it left all mainstream sensibilities bewildered in its wake. Cover art that looked cheap, felt cheap, was cheap.”

The same logic applies for readers who are in search of a good read. The first thing readers see is the cover and there are too many books to choose from. The cover that wins the contest for the eyes usually means the book is picked up and opened.

Because of this, the first book I published that ended up with two covers was “My Splendid Concubine’s” 3rd edition when a fellow author said the paperback cover wasn’t working on Amazon as a thumbnail sized cover. I think it was because there was too much detail in the original art work.

Continued at:

Web Site: Lloyd Lofthouse.org


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