DeSoto Jesus on Edsel Road

chrysler christ
founded upon corporation,
oh aren't they all;

hernando de soto jesus
in competition with his arch-rivals
general motors and studebaker;

rumors circulated desoto
was going to be discontinued,
fueled by reduction, termination
of the brand; lost its series designation
entirely, reminiscent of packard's final line-lineup,
the final desoto of questionable design merit

hood ornament desoto jesus
dies on the crossroads between
heaven and earth, corporate mistakes,
christ chrysler warehouses with several
million dollars of accessory parts to glamorize
religion rolling The Wheel of Life

edsel synonymous
with failure, concluded
that lincoln was not competing
with cadillac but with oldsmobile;
citation, corsair, pacer and ranger,
disciples of pushbutton teletouch motor
jesus, transmission of the gods, historians
with theories; failure to understand consumers,
wrong car at the wrong time, a lemon, marketing
disaster of desoto jesus on edsel road, proselytizing,
no, that's advertising campaign through a highly blurred lens,
potential buyers leaving dealership lots

Copyright Ms. Sage Sweetwater, firebrand lesbian novelist