Category: Business/Investing Publisher: The Marketing Directors
ISBN-10: 0955886041
Type: Non-Fiction
Pages: 476
Copyright: Nov 2 2020
ISBN-13: 9780955886041
The Marketing Director's Handbook is the definitive practical guide for anyone managing or aspiring to manage a marketing function at board level. In a single reference source it contains practical advice, ideas, arguments, tools and strategies to enhance the profitable growth and value of your organisation.
The book is structured to help the reader lead a marketing department, undertake key marketing activities and solve marketing problems. It contains a comprehensive range of simple tools and models reflecting best market-place practices to help structure and enhance your thinking. It is concise, jargon free and easy-to-read, use and digest. Anecdotes and visuals breathe life into learning points. Chapters are usefully labeled by the type of activity they'll help readers to undertake. It is jam-packed with best practice insights and ideas. Unconventionally, it focuses on practical learning points and not a compendium of case studies.
Both volumes fit together like jigsaw pieces. They are structured to help you undertake key marketing activities, address key marketing challenges, and also manage the function as a whole.
Helps you understand the ‘big picture’, and work with colleagues, to lead and maximise the benefits to your organisation.
A unique and comprehensive reference work to help marketers and business leaders to anticipate, plan for and also secure a successful future.
Comprises a hardback and softback volume.
Excerpt
This edition of The Marketing Director’s Handbook combines hardback Volume 1 of the original practical marketing guide with softback Volume 2 – Managing Digital Marketing. This brings you up-to-date on the digital age, and provides a unique guide to the role of marketing director.
Professional Reviews
The best book I’ve found on this subject
“I use The Marketing Director’s Handbook as a text for my marketing management and strategy class at the university. It is the best book I’ve found on this subject.”
Carolyn K. Shiery, Professor of Marketing and Director Institute of Strategic Marketing, Concordia University, Irvine, Canada.
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https://www.amazon.co.uk/dp/B09ZRRPFW5/
