Kindle Edition
Amazon
Category:
Education/Training
Publisher: Amazon Kindle Direct Publishing
Type: Non-Fiction
Pages: 163
Copyright: March 11, 2019
Price: $2.99 (eBook)
A great text book on communication. Yoyu will not be able to put it down
“In the 21st century, scientific and technological innovations have become increasingly important as we face the benefits and challenges of both globalisation and a knowledge-based economy. To succeed in this new in-formation-based and highly technological society, global people need to develop their capabilities in communication to levels much beyond what was considered acceptable in the past.”
Scientists define Matter as anything that has weight and occupies space. Matter communicates among like-minded substances and non-like minded materials. So it is with human beings in their worlds. Humanoids interact with one another and other forms of matter in various complex scenarios.
PREFACE
The author does not claim ownership of the ideas and thoughts used in this book. Rather he uses knowledge in the public domain to explain in simple terms basic communication tools and principles everybody need to know in order to compete in today’s global space and time.
The book, “The world moves by communication” is a must read asset for professional workers, pensioners, students at all levels of their educational ladder and the self-tutored.
It is a great page-turner from the definition of communication through its importance, functions, principles to theories, forms and skills needed for effective communication, which include reading, listening, speaking and writing and ends up with decision –making. This is a major textbook thriller recommended for every household.
Excerpt
COMMUNICATION DEFINED
Communication is derived from the Latin word, Communis or Commȗnicȃre, which means ‘to make common’ or ‘to share’. Communication is a key element in any human activity. It takes place when we are supposedly at the same level of understanding and comprehension as other interlocutors. Communication is a complex process often involving reading, writing, speaking and listening. It may be verbal or non-verbal or a mixture of both. Communication therefore, is the use of words, symbols, signs, actions and pictures by a sender to transmit messages or information to a receiver. Communication can be one-way or two-way. Communication can also be defined as the process of Passing of information and understanding from one person to another. Communication, therefore, is not what is said, whether verbally or non-verbally, but what is understood.
IMPORTANCE OF COMMUNICATION
1. For giving instructions
2. For receiving feed-back
3. For disseminating policies
FUNCTIONS OF COMMUNICATION
1. Aid in problem solving: One of the main functions of communication is the exchange of information needed to solve problems.
2. Mold Opinion: Communication is necessary to persuade, inform, entertain and educate, in order to mold opinion. For example, unless potential consumers know about products and services and how products can meet their needs and wants, known consumption can occur.
3. Initiate Action: Another important function is to set organization process in motion.
4. Communication also facilitates social action in that conversation on a topic of vital interest to people could take place.
FACTORS OF COMMUNICATION
1.ACCURACY: If the message is important, it must be accurate and a written communication would be advisable.
2.SAFETY: Again, if the document is important, give it a relevant degree of safety.
3.SPEED: How much speed and what speed are desired?
4.SECRECY: The content of the message must be confidential and not to be divulged even to the Telephonist.
5.RECORD: Sometimes a written or printed record is needed as evidence.
6.IMPRESSION: Some means of communication with customers, for example, make a greater impression than others.
7.CONVENIENCE: How convenient is the communication to the sender?
8.STAFFING: Are trained staff necessary, and can they be obtained?
9.DISTANCE: There is a limit to the sending distance of some methods of communication.
THE 7 CS OF COMMUNICATION
The 7 Cs provide a checklist for making sure that your meetings, emails, conference calls, reports, and presentations are well constructed and clear so that your audiences understand your message. According to the 7Cs, communication needs to be:
• Clear.
• Concise.
• Concrete.
• Correct.
• Coherent.
• Complete.
• Courteous.
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