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Byron Edgington

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Member Since: Dec, 2012

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Blogs by Byron Edgington

Branding
1/18/2013 5:21:05 AM


None of us are what we say we are--we're in marketing
It’s been said that no one does for a living what we say we do–doctor, lawyer, Indian chief, none of those describe what it is we really do. We’re all in marketing, the saying goes. We’re all involved in our ‘brand,’ the image we must create and maintain in the marketplace if we are to succeed. Just so, we writers must create, polish, perfect and maintain an image, a persona—a brand. I was in aviation for more than half my life. I flew helicopters, in the military and commercially for 38 years. I flew all over the world, Asia, Alaska, South America, North America. I even flew from Toledo Ohio for a time, speaking of exotic. Try as I might there is no way, it seems, for me to avoid or excise myself from the aviation brand. Once a pilot, always a pilot, I guess. Now, pilot/writers are many, and some of our best literature has been penned by pilots: Ernest K. Gann comes to mind; Richard Bach, Amelia Earhart, Beryl Markham, Rinker Buck, Antoine de St. Exupery, the list goes on. So I’m in very good, very lofty company one might say. I have decided to stop resisting that forced branding and embrace it. Write what you know, as the saying goes. It also occurs to me that among those listed aviation writers there isn’t one helicopter pilot. So I accept the challenge, and go forward. I’ll hereby wring out the exotic, the arcane and the somewhat mysteriously dazzling interface of man and machine that flying a helicopter requires. I will write about rotary-wing aviation. It’s what I know; it’s my brand.

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More Blogs by Byron Edgington
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