Others, busy, devise strategies, 
make stories in glossy magazines and newspapers 
about unexpected alliances between stars. 
Invisible ink prints stories on invisible minds
in mute digital pulp--recycled, redistributed--
if lucky, tried and tested they enter
in bestselling books of cliche kings: 
the moral scavengers, burning 
the society in midnight oil.

There are some playing the puppet,
some trumpet, and certain others
fly, vanish and reappear to squirt 
some crocodile tears to insure
this naming business.