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Steve Joos

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Your local authorized dealer
by Steve Joos → (All Poetry by Steve Joos)
Saturday, August 6, 2016    Rated "G" by the Author.
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I've been interested in cars for most of my life (I was more partial to detective shows than westerns growing up because detectives drove cars and cowboys rode horses) and at one time I wanted to be a car salesman. I watch a lot of YouTube videos of the old television shows and like to see the ads from the 1950s and 60s. In this piece, I contrast the splashy intros to the old TV variety shows which were sponsored by automobile companies with the sometimes more down home nature of another fast-disappearing bit of Americana, the small town new car dealership.

Ladies and gentlemen,
tonight on our stage,
all brought to you by...

Who were those dealers?
And where were their cars?
Some were in big city and suburban
palaces of commerce and everything
state of the art for your convenience
and there were others where mom and pop
were the people to see.

Chevrolet and the more than
seven thousand authorized dealers
which include a little one-car garage
on the north side of a Southern Illinois village square,
or the edge of a little Iowa town,
or maybe a long red-brick place with cars
up the bluff next to the train tracks in Bradford.

Or a tidy little place with Buicks on
the side and a little old mechanic to
set you on your way.
Wheel alignments a specialty.

Paired with Pontiac, Cadillac
and Minneapolis-Moline, sold by
"Whip" in off the highway in Buda.
oh and the Rocket in your Pocket man.

Your Oldsmobile quality dealer,
with a sleek Ninety-Eight cruising Hollywood
right past the Oscars, there might be
one like it parked next to a plow under an OK Used Car
sign in Sheffield, or between a used Super 88
and an IH tractor over in LaRose.
Or maybe along the river in Browning.

Ed showed off the sleek new Mercurys on his really big shews
and you could drive one tomorrow at a tractor place in Henry.
That new DeSoto made Groucho wish he was a garage.
He sent you to a little place off the highway in New Harmony.

Fred hoped his show was as good as the cars
Fash and the old guys in Brimfield had for sale.
Mr. Ed's stall was almost as big as the Washington Lark's nest.
And now The Ford Show, with Tennessee Ernie, showing cars
like Davis and Downen have on a little corner of Poseyville.

Once they were all over, half a gas station, half a garage,
they'd sell you a car or service it, the old grey beards in work clothes.

And when the lights went on, they were in the group,
one of the quality dealers just like the big boys.
Who had their cars pitched to everyone.

From Television City in Hollywood!
Presented by Rambler and your local authorized Rambler dealers.
In Kickapoo...

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 Reviews of "Your local authorized dealer"
Reviewed by Ed Matlack
Reviewed on August 27, 2016
I could have sworn I had previously commented on this or at the very least read it, but here I am, and I remember all those old TV ads but I was always just racing to get back to the show, the hell with cars as when I was younger I was into boats till I got my drivers license, then came the love affair with every car I ever owned & named, right up to and including my current little girl, her name being Whonda Rhonda,the Whonder Honda...-e-

Reviewed on August 8, 2016
You sure brought back memories with this one!! I had three older brothers and they lived beneath the hoods of cars. 'Always had a bunch of their friends in the yard working on cars as well. Gun read!!!

Love ya!

Jane

Reviewed by - - - - - TRASK
Reviewed on August 7, 2016
8-7-2016:



Your Write Is Quite Interesting,i.e.What

You Obviously Don't Know Realize Is What

They Auto Makers (Owned Controlled $$ By

US.Gov/EPA BIG BROTHER) Have Done To

DESTROY Cars Alone Past 40 Years..

Visit ME: http://www.MeanMother.Com



I Was Born Under Hood of Car-

You Will Get Education!



......1ST Your Guns

......THEN Your Cars...



Here Comes Bullet Train(s)

More Big Brother (Control) Taxe$...



TRASK...




Reviewed by Jms Bell
Reviewed on August 7, 2016
AT 71 I HAVE 'NEVER' DRIVEN, SOMETHING THAT'S ALMOST UNHEARD OF THESE DAYS, AS IS SOME OF THE CARS THAT YOU MENTIONED. GREAT NOSTALGIA AND INFO TOO...ENJOYED. THANKS FOR SHARING. LOVE, BLESSINGS AND FAITH.

Reviewed by Ronald Hull
Reviewed on August 7, 2016
A whole lot of nostalgia and certainly jog my memory with these sponsored television shows. While we think of those Detroit iron as somehow much better than today, it just plain isn't true. My father turned suspicious of his cars if their odometer exceeded 30,000 miles and/or they were over two years old. In our country, in the north, by that time they were rusted hulks anyway, and nearly impossible to fix.

Today, largely because of the Japanese (my brother will the Germans) our cars are much more durable, efficient, and long-lasting with much fewer maintenance stops.

Today's car ads feature sauve movie stars like McConnaughhay cruising in luxury down the endless highway of smooth, powerful and rich comfort afforded by Cadillac, the winner of the 1901 interchangeable parts contest in London the employer of Ford and the undeniable standard for quality for over 119 years… If you could afford it. That's why Ford made the powerful V-8 car that everyone could buy every two years to keep up with the Jones.

Ron


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