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Retro 60s Flashback: Ding! Ding! Pump My Ride!
by Eva Pasco
Last edited: Wednesday, March 29, 2017
Posted: Friday, July 17, 2015



     
When full service came with a smile along every mile...

Ding! Ding! The sound your bat-winged Chevy Impala makes when you run over the driveway hose at a filling station during the Sixties, which alerts the coveralled gas jockey with a grease-stained rag hanging out of his back pocket, on beck and call. Those gas guzzlers could get mighty thirsty for regular. At 25 – 30 cents a gallon, the attendant could pump your ride and fill ‘er up for five bucks tops. None of that unleaded octane either! That ain’t all! Full service came with a smile along every mile.

Soon after the attendant switched on the pump, he’d run circles to squeegee your windshield, lift up the hood to check the oil and water levels, examine the fan belt and hoses for wear, and monitor tire pressure before the busy numbers on the pump came to a halt. Then, he’d collect your cash and make a mad dash for it to the register inside the station and dash back out to slap you change from a five.

Don’t even think of making a clean getaway just yet! Fuel feuds between filling stations in close proximity prompted most to sponsor a promotional “Free with Fill”: drinking glasses, green stamps, towels, silverware, dinner plate sets, toys, or knickknacks. Now that you’ve gotten your fill and fix, you ding it over the hose and onto one of the future’s endangered two-lanes, ready to resume your road trip so the kids in the backseat can whine, “Are we there yet?”

Often, ding dinging over the hose wasn’t all guzzle and go. If you were low on oil, you coughed up 30 cents for a quart—a metal container your jockey poured from an elongated spout he poked into the lid. Didn’t know one of the rear taillights was out, did you? Just 20 cents for the bulb. Fan belt sharp worn? Five bucks installed. A four year battery cost $20. A tune up which included spark plugs, points, condenser, distributor cap, rotors, and labor set you back $35. Maybe your car just needs a grease job. No problem, the fulltime mechanic will descend into the bowels of the grease pit purposely etched in concrete to do the dirty deed of lubing joints.

By now the missus has to “freshen up” so will avail herself of the squeaky-clean, white-tiled restroom. Aah, vending machines! You hit pay dirt to quiet the kids who’ve grown restless and rambunctious on the trip. Five cents a lever pull dispenses candy bars or small bags of potato chips. Even better, you can score an ice cream bar for a nickel or a drumstick for a dime.

Maybe you haven’t heard that puffing can slay even the mightiest of dragons, as you help yourself to a pack of Winstons or Lucky Strikes for 35 cents. Guess you’d better not look a gift horse in the mouth by driving away without a free road map, huh? How do I know all these prices? (Bob & Tom Hamlin, “Gas Stations Not Like They Used To Be”)

Where have all the filling stations from a Sixties’ yesteryear gone? Along with the demise of Route 66, the popular Whiting Brothers Stations which eventually expanded to add souvenir shops, cafes, and motor inns, receded from the rearview mirrors of happy motorists like so many Burma-Shave signs. Well, Reighard’s gas station in Altoona, Pennsylvania claims it’s been standing since 1909, so that makes it the oldest gas station in the country.

Sadly, the ding ding of the hose has been replaced by the ka-ching of the register at today’s self-serve stations where an emphasis is placed on the convenience store rather than pumping a ride. “Oh, before you ring up my latte, I want a quick-pick lottery ticket.”


  

Web Site: The Sixties with Eva Pasco


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Reviewed on July 19, 2015
I remember those days, well captured in your article. Enjoyed.

Reviewed by - - - - - TRASK
Reviewed on July 17, 2015
7-16-2015



And You Use Be Able Go To SUNOCO (Now Union76)Station--

Pump (Dial In )130 Octane In My Olds/Corvettes!

Etal:Mini Marts Start 50s Simply Then As
Now The Greedy $ Gas Co's Cannot Sell
Enough Gas!

Wheres Shortage It Is Corn Fed
Gasoline --- Its Only 15% Oil!

EPA Big Brother Suck$-Huh! And Nobody
But Nobody Does Dam To To Stop It...

ALL: You Who Read This Obviously Enjoy
Love $ Paying $5.00 + Gallon Corn Fed Gasolina...

TRASK...

Reviewed by Regis Auffray
Reviewed on July 17, 2015
So right on! We pay so much more for so little service now. I just swipe my card and in less that a second, I'm all paid up. It's up to me to clean my windshield and check my oil or whatever. You sure awakened memories very effectively with your essay, Eva. Thank you. Love and best wishes,

Regis

Reviewed by E Phillips
Reviewed on July 17, 2015
Win a free
trip to Mars
for 900
empty jars
of
Burma Shave


Reviewed by Ronald Hull
Reviewed on July 17, 2015
You jogged my memory quite a bit with all these stats. After my hands and arms were paralyzed in late 1963, I was driving again in April 1964, if it was only an Oliver tractor with power steering and a powerful six-cylinder engine that enabled me to drag a plowed field all day without operating the throttle or shifting--just the clutch. Found that I could drive some unmodified cars, took my driving test (again) that summer and bought a 57 Desoto for $100, rusted out, in March, 1965.

While I could initially change a tire and get under the hood, I couldn't pump gas or add oil. Fortunately, full-service gas stations worked very well. On my way home from summer school and my brother's wedding with all of his wedding gifts in my car, I ran out of gas right at a gas station, still 50 miles from home and flat broke. The attendant kindly accepted a cheap plastic alarm clock for $2 worth of gas to get me home. A month later, on my way back to school, I stopped and repaid the owner. He found my alarm clock on top of the refrigerator that contained all the soft drinks for $.10 a bottle.

When full service disappeared, I worried. But soon found that I could always just ask anyone and when they saw my hands, they would pump the gas for me. I met some very nice people and never was delayed as a result. Also, in a half million miles of driving, whenever I had a blowout or flat tire, help always arrived, if not immediately, within a very few minutes and someone would change my tire with a smile and usually reject any offer of money. One time, when my car was using oil badly, I had to stop every hundred miles to have oil added on a 1200 mile trip. Once again, strangers jumped in and did the dirty job with a smile. In later years, I got AAA, but still relied on good Samaritans most of the time whenever I needed help.

I still get my gas pumped by an attendant at Mister Carwash, but the price of gasoline and car washes is escalating much higher than the economy.

Ron

Reviewed by Marilyn Friesen
Reviewed on July 17, 2015
I enjoyed your article about the sixties. It brought back memories although I was more the age of the children in the back seat. I was waiting for you to bring up the slogan "Got a tiger in your tank?"


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