Working a Job Fair - Part Two 11/8/2005 8:20:57 AM
Working a Job Fair
The key to making the most out of a job fair is planning. There are steps you can and should take before, during and after your trip to the fair.
Prepare for Success
Do Some Research
Start by doing some research and information gathering. Obtain a list of company attendees. Out of the 60 or 70 businesses with representatives staffing booths, chances are you won’t want to see them all, so cull the list down to the 10 to 15 companies that most interest you!
Use the Internet
Next, log on to the Internet and visit the web sites of your prospective candidates. Develop a feel for the company, its mission, objectives, management hierarchy – anything you can glean from a thorough examination of each web site. Download the company’s annual report for even more background. This research will, no doubt, eliminate a few contenders, paring your list to 10 companies or less. Step one completed.
Develop a PEP
Next, put together a professional employment portfolio (PEP) to hand off to company reps. Your portfolio should include a flawless (absolutely flawless) resume, a cover letter or letter of introduction and, if you’ve got them, a statement of professional or academic accomplishments – everything from your Phi Beta Kappa key to regional sales leader six months running. A professional business card should round out the package. Don’t use the computer printout kind – they look cheesy.
What About References?
If you have written references, put them in there, though in middle- and upper tier career strata, hard copy references are more the exception than the rule. Instead, provide a sheet with reference contact information: name, title, e-mail address and telephone.
Looks Matter
Your PEP will represent you back at company HQ so all documents should be professionally printed on the best stationery you can afford. It should be watermarked, slightly textured and either white or off-white. Skip the flowery letterhead your mom gave you for your birthday. That PEP should look professional in every way. Neat, spotless, mistake-free and unfolded. Instead, place your portfolio in a plain manila envelop so the documents aren’t separated. Label with your contact information.
Get Professional Help
If you’ve already got a resume, update it. If you don’t have a resume (and you don’t know the difference between an employment objective and unemployment insurance) hire a professional resume writer to develop the perfect resume to shine a spotlight on your career highlights.
Plan Your Job Fair Strategy
Plan your day. Some company reps at job fairs will let you make an appointment. If so, do so. Then, plan your other visits around those appointments.
You can usually pick up a map of the venue showing the locations of exhibitors’ booths. If you can get one before reaching the front door, use it to plan your day to avoid running from one side of the hall to the other 12 times.
Welcome to the Job Fair. Please Dress Nice.
What to wear. Female or male, go with a suit. Let’s face it, if you show up wearing your Metallica t-shirt and a neck tattoo, you can kiss goodbye that regional sales position. It’s just not going to happen. Go with your best business suit. It’s expected.
Other suggestions:
- Don’t wear perfume or cologne.
- Don’t wear the funny tie your kid gave you.
- Don’t wear new or uncomfortable shoes; you’ll be walking – a lot.
- Leave your overcoat in the car; it’s just one more thing to carry.
- Suit pressed, shoes shined, faced scrubbed clean, just like mom said.
- Carry an attachÈ case, even if you have to borrow one.
Bring Your Own Food
Bring your own food. Forget the $4 wiener or the corporate smorgasbord at the end of aisle 5. Bring bottled water, fresh fruit, some nuts – in other words, keep it light so you stay quick. Remember, you’re performing. You want to be alert, sharp and nimble, so eat in between interviews, stay hydrated and you’ll look fresh all day long. (And you won’t get cake crumbs all over the Brooks Bros. suit.)
Bring Your Own Pad and Pen
You’re having a great interview, the interviewer gives you his personal number and extension…and you sheepishly ask to borrow a piece of paper and a pen. Not very professional. Bring paper and pen to take notes and write notes for others.
Sleep Well
The night before the event, go to bed early and get up a little earlier than usual. If you can prepare without the stress of a ticking clock, you’ll look and feel better for that first interview. Leave in plenty of time to get there when the doors open. Show them you’re a go-getter.
Implementing Success
You arrive cool, calm and collected. You’ve got your PEPs, some extra PEPs, some gorp, bottled water and a whole lot of energy. Time to get busy.
Refresh Your Memory
Before introducing yourself to a company rep, quickly review the information you’ve gathered on the company. The mention of a new product launch shows you know the business and may score you some points – especially if you’re the only one who brings it up. Try to ‘personalize’ your interviews, making them relevant to the employer’s needs.
Gather your thoughts, collect yourself and approach with purpose and confidence.
Face Time
This is what you’ve prepared for, what you’re there for. Don’t wander up, as though you’re just browsing. You’re there because you want to talk to them.
During your discussions, ask appropriate questions. Remember, an interview – especially an initial interview – is a give and take, so ask away. You’ve got nothing to lose. However, keep your questions on point. Don’t ask about the fabulous, annual, company retreat in Hawaii – stick to how you can help the company, not how the company can help you.
Never bad mouth your past employers. Everything about the interview should be positive, upbeat and energetic.
If foot traffic is slow by the booth, take your time. No rush. You and the HR rep can talk about the business in general, expand on your professional experiences and establish ‘contact’. You want to stand out from the crowd. You want that rep to remember you as s/he goes through that stack of resumes. So, if time permits, take advantage of it. But also remember, that this is your preliminary contact with the company and your goal? An in-house interview. So no pressure, no hype.
Take Frequent Breaks
Be sure to take breaks in between each interview. You need a few minutes to clear your head and freshen up a bit. Again, looks count at the job fair.
It’s also a good time to review your notes on your next company interview. Remember, try to personalize each interview by showing you’ve done your homework. Very impressive.
Hand Out Those PEPs
Everybody gets one. In some cases, you’ll see a resume drop box at the front of the booth. Now, it may not be a company on your top 10 list, but who knows? You drop a resume in the box and get a call from your old college roommate – the HR Director. You’re in.
Work the Floor
Don’t be afraid to strike up discussions with other job seekers. You’ll be amazed at what you can learn, especially in a small industry. Who’s hiring, who’s firing, where ‘Old Lou’ is working now, which companies are there to hire instead of just fishing – meet the competition. You’ll learn a lot and get some networking in. Oh, and don’t forget to exchange business cards in case something comes up a month from now.
