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The Secret Life of Marketing 10/14/2008 10:38:05 AM
Presentation is everything. The visual calls to our minds stimuli that ever unconsciously influence us, pushing us away from or towards the intended. We are under its spell in every aspect of our lives, from the patterns on our sheets, to the designer names on our clothes, the places we eat, the books we decide to read.
Presentation is everything, especially when you consider books. The book cover can help or hinder your cause. Marketing begins way before the reading. It's a presence, an image or mirage in the distance, across the room, an oasis calling the potential buyer to quench her or his literary thirst via this mirage-like vision.
For the first time, I had the priviledge of watching such a creation evolve into an artistically impression marque, making its presence felt through what my eyes received. There is nothing like watching the evolution of art. Truly, it makes you appreciate it even more, and seeing the end result is even sweeter and more impressive because I had the opportunity to watch it grow.
The Secret Life of Marketing is what is put into it to represent its contents, to entice and stimulate the desire to know what's inside ... To buy it, taste it, and ingest it literally or figuratively. To achieve this is to understand that marketing is who and what created it. The soul is present and it can command attention or turn people off. That's the flip side of the coin, and what else can you but toss the coin and hope that it comes up in your favor?
Congratulations to Blue Sleighty for creating one of the most impressive pieces of cover art I have seen in a long time for her collaborative work with Sage Sweetwater - Dominga Rio of Cuero. It was truly my honor to watch it evolve. May it be a blessing and an inspiration to all ....
