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Steve Jobs book 12/3/2011 11:01:54 PM
Steve Jobs, mmmm! I was working at Costco when the book came out. It was this whitish book , 630 pages, 571 pages not counting the introduction. His older self on the front cover while his younger self graze the back. And the title was simple, “Steve Jobs by Walter Isaacson”.
I know that Steve Jobs’ life is not simple but I was hoping it was. It is a complicated hodgepodge of life ultimately arranged in an elegant fashion, like life is not so complicated. The book cover is mundane although, it can be a higher form of mundane-ness. In short, everything about Steve Jobs is like and unlike everyone else; but because he is a billionaire and headed three major companies (Apple, Pixar and NeXT), his life seem to be elevated, more special and interesting. If you are expecting me to talk about his life, I’ll say, “Go get the book and read it for yourself.” But why is it that his Life seems to be special? Why can’t anyone’s life be special, in its mundane-ness?
The Regular Joe who trudges through the day, trying to sell something or performing some task (like collecting garbage or baking the morning dough) is as special as Steve Jobs, I think, holds more meaning than Steve Jobs who thinks that the “B” person, who this Regular Joe is, is shits. This Joe is you and me, not special to the world; for what does the big guys mean to us when we wallow in absolute ordinariness? So what if the i-pod or i-pad captures the imagination of the world when we can’t even afford to buy one ourselves? Are we the “world” until such time we begin to engross ourselves with his gadgets and then get lost on who we really are?
Steve Jobs, to me, is some ordinary guy who sold you a gadget, who upgraded it and sold you another one, and then got somebody like Isaacson to write about him so that he could be remembered through posterity. But remember that Steve Jobs is like that man who collects garbage and bakes your morning dough, only, he did more of the things we all would do on a daily basis. Perhaps, the “more” is what counts. Perhaps.
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